START! ONAGAWA

Concept making, Art direction

The Project of Onagawa, Miyagi where was received devastating damage in the 2011 great east Japan earthquake.

A new shopping area resumed business in December 2015 four years after the quake. In line with that timing, we create the slogan and Visual Identity.

“START! ONAGAWA" and a VI motif “Arrows” heading towards the future.