The Dentsu Advertising Award is the longest-running advertising award in Japan and recognizes excellent advertisers, not creators. Many companies are now exposed to harsh conditions. If they make a mistake in dealing with the changing market and social environment like waves, it might even be fatal. However, the true value of a company is showed by the attitude of confronting it, overcoming the situation, and continuing to maintain itself. It's difficult to keep standing in harsh conditions and also beautiful. we trust the brave advertisements they send out will make the world exciting and interesting.