Yuji Higuchi

https://www.youtube.com/watch?v=EeOG9Jhz2T0&feature=emb_title

Art Direction

Creative Direction / Art Direction / Project Produce

CI development + character design

Art Direction / Design

Artdirection

Concept Development / Art Direction / Design

Art Direction

Creative Direction / Art Direction

Produced the special edition newspaper to provide relief for busy people.

Kohoku Shimposha has been always there for busy, working people. Having to commute to work on a crowded train every day, work under an old-fashioned company hierarchy and  put in excessive overtime, Japanese businessmen are prone to extreme stress and fatigue due to the environment they are in.

This newspaper company, as part of its continued support for businessmen working under such harsh conditions, decided to develop a newspaper that turns into a bubble bath in the hopes of soothing their stresses away.

Creative Direction / Art Direction

In Japan, the labor environment is undergoing drastic changes under the direction of the government.  Also, as the average life expectancy has increased and more diverse working styles are offered, it has become easier for individuals to choose how to work.

Through their paper, Kahoku Shimpo called out to those who will reach retirement age this year or those who have already reached retirement to find out what their dreams are after retirement. After obtaining their replies regarding their current job and post-retirement dreams"s, they provided them with ideas on how they could realize their dream  by writing an article on this. 

UI Design

Designed UI of APP for Movement for Movement by Rexona.

Poor infrastructure in developing countries like Indonesians make it difficult for regular Indonesians to move around, even more so for those with disabilities.

Rexona Gerak (‘Move’) a voice-activated mobility assistant built with Google technology in with Grab.

Concept Development / Art direction

Branding for Guangqi Honda’s EV in Beijing Motor Show 2018.

Developed concept in the announcement of the first electric car released from Honda. Not only the car but also the relationship between the car and people was reviewed, we expressed the spirit of changing society in a better direction.

Logo Design

Logo Design

Art direction

Advertising camping of real estimate company for 2020 Tokyo Olympics and Paralympic Games.

We focused on people who have a handicap but who are superhuman. What is important for city development is not the buildings, it is the heart of people.

Logo Design / Sign Design / Art Direction

Designed a logo for the organization to aim at capturing obstacles.

In order to capture the welfare that is seriously caught in pop, I made it a bit design that reminds me of games.

Generally, welfare seems often serious and seriously captured.

In order to change the image of the effort to pop, I designed a bit that reminds of a game.

art direction, design

Bonsai is art that creates spectacular natural scenery in a small bowl and it is one of the traditional Japanese culture.

Over a long period of time, growing up a tree to ideal tree shape without damaging life force.

The posters are expressing the beautiful formative beauty of plants by human hair and limb.

Art direction

The destination campaign of Taiwan. 

Expressing the charm of Taiwan by introducing variety of colours.

Art direction

The poster for female fashion show of a prosthetic leg.

In order to make prosthesis stand out, I painted the whole body black and stands powerfully as main visual.

Package design

The Package design of sake released at Uchigasaki Shuz, Miyagi (Oldest sake brewery at Miyagi).

Redesigning the phoenix as the motif which already used in the brewery's flagship product. Trying to make label easy- pick for young women.

Concept making, Package design, Integrated communication design

The Concept making and package design for deodorant underwear for men.

The body odor is difficult to point out from others, however families can easily point out. Focusing on this findings, product development was done as a gift for father. 

In Japan, we have unique habit of giving red carnation on Mother's Day.

so we try to create new habit of giving blue pants on Father's Day, this is why we named it as “blue pants”.

In order to make the deodorant function feel, the package was designed to feel a scientific atmosphere.

For public relations campaign, Sensing the crotch, making an AR mirror to display blue pants, set in a public bath (sento). then making promotion movies and experiential events.

graphic design

The artwork collaborated with photographer Norihiko okimura.

Art direction

The key visual for private brand "+omg".

The poster concept is “Glasses colors people.”

Art direction, Graphic design

The poster of sweets shop. 

Expressing moist texture and sweet texture which spreads in the mouth such as rice cake.

art direction, graphic design

The poster for National Museum of Emerging Science and Innovation.

Expresseing the sense of excitement of science by contrasting the optical color of red and blue.